This book examines some of the key concepts, tools and frameworks in formulatinga winning strategy in today's rapidly changing business environment. Topics coveredinclude basic concept of strategic thinking; industry and company analysis; customer-oriented strategy; competitive strategy; vision and growth strategy; global mindset andchange management. Case studies of innovative companies such as Yahoo!, Freemarkets,Intel and Nokia are also examined.

Seung-Joo Lee is currently professor of strategy and management at the KDI Schoolof Public Policy and Management. His research and teaching interests are focusedon strategic innovation, globalization strategy and corporate transformation. ProfessorLee was previously a consultant at McKinsey&Co. and earned his doctoral degree inbusiness administration from Harvard Business School.