
ǰü P&G ʸ SCM(Supply Chain Management, üΰ) ECR(Efficient Consumer Response, μ 迡 SCM) Ź ü ȳ. 1980 ߹ ̱ μ 踦 ߽ ECR µϱ P&G ʸ ECR, SCM ¿ , Ź ߴ.

1. Ͻ ϴ ñ
1. ECR 뼺 ...21
2. ...24
2. ȭ ô
1. տ ...39
2. ܺηκ ...53
3. 濵
1. ECR 濵 ...69
2. P&G 濵 ý ...81
3. P&G / ȭ ...105
4. Ȯ
1. ECR ź ...133
2. ECR ...140
3. ECR ...163
5. ο
1. ο ...183
2. Ҹ. ̾ ...190
3. ž. ...204
6. ŵǴ Ȯ
1. ECR : 濵 ۷ι Ĵٵȭ ...217
2. ӵǴ ȭ ...223