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2008-04-25
ePub
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22 M
PC
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ô, ȹ Һڿ ϰ Ű ! 귣 ô Ź Ұϰ, ̿ ؼ ǽ Ͻ 7ΰ ͺ並 Ѵ. ' 귣' Ҽ Ʈŷ ¤, 10 Ѵ. ̸ ũ ο Ѵ. о߿ ⺻ Ѵ. ڴ / ũ ̿ ȭ â ϱ ' 귣'̶  Ѵ. ׷ 귣 ٽ 5(ü, ģм, ֹ⼺, ̵, ħ) Ͽ ش. ׸ ͵ ַ Ȱ ʵ ش. ó 1 5õ 뿡 ϴ ī޶ ߿ 󸶳 ڰ ൿ ̿ǰ ִ ˷ش. κп , Ĺ, ۽, ũ ũ, Ը ϸ, ͽ, Ͽ ΰ 7 鿡 'ũ 귣  ų ΰ' ش . å Ʈ! ο ũ ź ͵鿡  ȸ ̾߱Ѵ. 밡 Ͻ , , JP ü̽, , , ذ ̴. ũ õ ڼ ؼϿ, å ޺κп ÷Ͽ.

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Ƽ(Rick Mathieson) () ۰ Ͻ, , ü, ũ о α ִ ؼ̴. ؼ AdWeek, mpulse, E-Business ų ۺ (National Public Radio) ٸ ۱ ִ. Ͻ 𵨿 USA Today, Dow Jones Interactive  ۵ Ī ޾Ҵ. ġ 긮Ƽ ÷ , , ý е ԵǾ. Ǹ ִ Creative i Advertising & Interactive Media λ̴. Ƽ ĶϾ ũ Ʈ www.rickmathieson.com ִ. ű ֹ а . ̱ ڻ п . , ѱ ܱ  ߰ ӱ ߴ. Ʈ () CAO ̴. м , , , <ȯ溸 ȭ > ټ , Ǵ 귣 Legendary Brand ִ.

å ظ ȳ ۡ 1 귣 2 Գ Ͽ ǸѴ - 10 3 ȭ(ǸŸ ̰ ϴ Ŀӽ) 4 ̵, ο ( ο ) 5 Ѱ ΰ(̷ 忡 ϴ) 6 ̷ (ñ â Ͽ) 7 , ׸ ο Ģ( ο ȸ, ׸ ) 8 2020(ʹװ ϴ ̷) Ͻ Ϲϴ ۽ Don peooers ȭ Ǿ ϴ ũ ũ Christopher Locke ô븦 ŬƮ 𹮡 Ը ϸ Gary Hamel ֵ϶ Ĺ Chet Huber ̻ Seth Godin á ̴ȣ ͽ Tom Peters ô û Ͽ ΰ Howard Rheingold ô ο ߽ɸ 귣(mBranding) ظ

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