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Ⱓ
2011-08-25
ePub
뷮
15 M
PC
Ȳ
2, 0, 0
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̷а ǹ Բ ٷ . 20 Ⱓ 忡 ٹ ڰ ̷ ֽ ʸ ˱ ҰѴ. ü ֵ ̷а ǹ ʸ ٷ ִ. ȫа л Ȱ ã ڿԵ ش.

ڼҰ

: 뱸縯б бк . б Źа ϰ, б п ӱ ȿ (2000) ȫ , Һ ġü ̹ Q (2005) ڻ ޾Ҵ. ϱȹ AE ȹ ٹϸ鼭 ѱƮ, ȵ, 귻ڽġ, , , ϸ, Zī޶, پ о ķ ֵ, Ŭ ߴ. ü 극θÿҸ ϰ, ̱ Situational Leadership Center, Communispond, Training Clinic Leadership, Presentation Skill, Selling Skill Ͽ. Ʈ 7Ⱓ Top10 縦 , Z, ƽǰ, , , , Ե׷ ̼ Ͽ. IMF ȹ ڸ Ű, P&G, ȭ, ֿ, ֿǼ, ϳ, Ϻ, GE, Ѷ, ̰ ̲, ۷ι ˿ ѱ ǥ 鼭 ׷, ޸ Բ, Ѷ, η ۷ι Ͽ. б ܱб ʺ ƴ. ̻, ѱ۱ ڹ, 뱸 귣ȸ , ġŹ ɻ ϰ ִ. Ͻ ̼ǡ(2010), ϱȹ ȫ ǹ Ư(2007, ), ǹڸ á(2005) ִ. ֱ ߼ Ȱ ݿ ȿм(2011), ܼȰ ġ ȿ (2011), ڷ ؼ 񸸿 ̹ Q (2011), л ġ ̹ Q : ̸ ߽Ρ(2010), ܼ ߽ ̹ ȿ(2009), л ν Q (2009) ִ.

õ 1 ? Ư¡ 2 ̴ ü δ 3 ȹ ȹ ˿ ֵ긮 USP ̷ FCB ׸ Ŵ ̷ ȿ : GRP 4 ð Һ ȭ ǰ ֱ ̷ 귣 ڻ ̷ Һ ν ü 5 ǰ ȹ ǰ ȹ ̵ ߻ ݰ 귣 ̹ ǰ ȹ CI(Corporate Identity) 6 ũƼ ܼƮ ũƼ ܼƮ ȭ īǶ 7 ұ ͱ ұ ұ з ұ Ȱ ܸ Ʈ Ƽ ϵ Ʈ ִϸ̼ ̿ 8 ȿ ̷ ̹ ̷а ̹ ȭ µ ̷ Ű ̷ ȭ ɼ ġ ̷ ̷ ȣ ǥ 9 ȫ PR ħ ̷а ȿ Ȳ ̷а ȭ 10 BTL BTL ̵ BTL ü Ǹ 11 IMC IMC IMC ΰ IMC IMC Ư 12 귣 ð ü ð ̾ ȯ ȭ ó

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