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 (MARKETING BIGBANG)


(MARKETING BIGBANG)

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Ⱓ
2009-05-13
ePub
뷮
9 M
PC
Ȳ
1, 0, 0
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귣 Ӽ ϶! ̷ Ͽ ̱ Ʈ 'Ʈ(www.entrepreneur.com)' ϸ, ó 3и ϳ ϰ , 96% 10 ̳ , ų 2 6,000 ǰ ű 귣尡 ´ٴ ô Ѵ. ȯ ӿ ȭǴ ȭ ϴ ۿ . ġ ȭǴ ȭ ӿ Ƴ ִ ϱ? å â ̷ ̿ ̷ £ Ƴ Ư ع Ѵ. 귣帶 ׷ ȸ еα Ȳ. ڴ ְ ״ ó ÿ '' ʿ ̶ ̾߱Ѵ. ڵ ϴ '' ̷ غڴ ǹ̷, ݱ ָ ʾҴ ο 귣 ߰ ̷ ʷ Ѵ. ̾ 귣庸 īװ ߿ϴ, Ӽ , ǰ ߿ Һ Ű, ܼ԰ ÿ ߱϶ ̷ 귣 Ģ Ѵ. ̷ 귣 ÿ Ģ ο õϴ ʿϴٰ Ѵ.

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| ̸ ü ۽ 귣 Ŀ ް 귣帶 ׷졯 ȸ ÿ ̸̼ ۷ι귣 ѰǥChief Branding Officer̴. б 濵 MBA, б 濵 ڻPh.D, հб ڻPh.D.̴. Ӿ ° ȫʹб δп ڻPh.D. ߴ. 1982 ѱ3M ԻϿ ѱ ʷ 3M ̱ ͳų Ŵ ŹǾ. ̾ ̸̼ ڸ ְ濵CEO İ , ̸̼ ƽþ CMO ȸ ļ 2007ʹ ̸̼ ̱ 翡 ۷ι 귣带 å Ѱǥ ڸ Ǿ. 23 귣 , â濵, ̷ȭ ߼ұ αⰡ ִ ߽ ڹ ؿ ִ. ֱٿ !â?ҡ Ͽ â濵 Ŀ 弭 ִ. 귣  õ Ѵ ϴ ѱ ְ ű . Ѿ ӱ , ȭڴб ӱ ִ. âǼ δǥ, ѱCEO,   ̻縦 ð 21 濵 ȸ ߴ. Ʈ [+],[ ϴ ϴ ȸ], [̷ 濵 ̷ CEO],[ŵ 濵ڰ ִ] δ[ ϸ ȴ], [귣 ] ִ. | Ȳ дб еα Ȱϰ ִ. б , Ű濵б 濵 (MBA) Ͽ. ο ȹ, б ѱλ, LG AD  ǹ ׾, б, ſڴб, δб ομ, ޳, ȣƽþƳ׷, KT&G μ, SK Ʈ  귣帶 ΰ濵 Ư Ͽ. [], [Luxury] ѱȸ, ѱȸ, ѱλåȸ  귣帶 ΰ濵 Į Ͽ.

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